Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers (Paperback)
By Geoffrey A. Moore
By Geoffrey A. Moore
Buy new: $12.23
175 used and new from $2.47
Customer Rating:
Customer tags: marketing(27), business strategy(22), technology(16), innovation(9), management(9), high tech(6), book recommendations(5), strategy(5), classic(3), product management(2), new business enterprises(2), mba(2)
No comments:
Post a Comment