What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services (Hardcover)

What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services (Hardcover)
By Anthony W. Ulwick

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Customer tags: innovation(13), profitable customer service design(9), solomon-inghilleri service method(7), business strategy(5), new product development(5), product development(4), innovation book(4), exceptional service-profit(4), marketing(3), business improvement(3), strategy(2), market research(2)

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